Diexsa is a company located in Monterrey (Mexico) and it began operating in 1990, importing and distributing polarised films for windows. The company still performs that activity nowadays and it is one of its key products.
However, for the past 14 years Diexsa has worked on a new business line completely independent from the one mentioned. This line is managed with the branding Autoluk and Fresh Air, which offer several products related to car care, as well as gels, tablets or cards used as air fresheners in cars.
Practical Team delivered the following services to Diexsa:
- Product export
- Market analysis
- Development of new business lines
- Development of projects in clusters and collaboration