To develop a successful commercial strategy, the start of a new international activity or the promotion of a new product, it is essential to have a thorough and deep understanding of the market the company wishes to enter. Undertaking a prior market analysis, is a key tool to uncover the hidden aspects of the market we wish to enter; enabling us to make informed decisions.

When performing a market analysis certain essential aspects must be taken into account:

		General aspects of the industry in which the company wishes to enter or introduce its product into: Investigate the potential growth of the sector, market trends, entry barriers, demographic data, consumer behaviour, socioeconomic situations that may impact the market, defining whether it is a growing or a declining market, etc., information that will undoubtedly help us introduce the product into the market correctly.
		Potential clients: Discover the target audience for our product and the behaviours that determine their purchasing decisions: price, quality, speed of service, current satisfaction levels etc.
		Analysis of the competition: Determine the companies already operating in the chosen area and where are they located. Analyze their product portfolio including price, quality, distribution, and commercial policies they are following, etc.